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Tuesday, August 4, 2020 | History

3 edition of The new strategic brand management found in the catalog.

The new strategic brand management

Jean-NoГ«l Kapferer

The new strategic brand management

advanced insights and strategic thinking

by Jean-NoГ«l Kapferer

  • 47 Want to read
  • 18 Currently reading

Published by Kogan Page in London, Philadelphia .
Written in English

    Subjects:
  • Brand name products,
  • Management

  • Edition Notes

    Includes bibliographical references (p. [469]-481) and index.

    StatementJean-Noël Kapferer
    Classifications
    LC ClassificationsHD69.B7 K37 2012
    The Physical Object
    Paginationxviii, 492 p. :
    Number of Pages492
    ID Numbers
    Open LibraryOL25244022M
    ISBN 109780749465155
    LC Control Number2011032358

    The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Thoroughly updated, transformed and enriched, it is essential for understanding todayâ s brands and managing them efficiently in todayâ s markets.   Buy The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5 by Kapferer, Jean-Noël (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders/5(26).

    Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself/5(26). Branding / Business and management THE NEW STRATEGIC BRAND MANAGEMENT Creating and sustaining brand equity long term “New exciting ideas and perspectives on brand building!” Philip Kotler J N KAPFERER KAPFERER THE NEW STRATEGIC BRAND MANAGEMENT 4TH EDITION 4TH EDITION ISBN: new_strategic_brand.

    2. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management by Alice M. Tybout and Tim Calkins, with a Foreword by Philip Kotler. Kellogg on Branding is a comprensive review of the most up-to-date strategies for building, leveraging, and reimagining brands. Co-authored by professors at Northwestern University’s Kellogg School of Management, Alice M. . Get this from a library! The new strategic brand management: advanced insights and strategic thinking. [Jean-Noël Kapferer] -- "Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning.


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The new strategic brand management by Jean-NoГ«l Kapferer Download PDF EPUB FB2

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand by: Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students.

Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself/5(33).

Jean-Noel Kapferer is the European authority on brand management. He is internationally recognised as one of the worldwide leading specialists on brands and one of the most influential. He has promoted radical new concepts and methods, written eleven books on /5.

The fifth edition builds on this impressive Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students/5. Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.

Over the years it has established a reputation as one of the leading works on brand strategy. Creating and Sustaining Brand Equity Long Term. Author: Jean-Noël Kapferer; Publisher: Kogan Page Publishers ISBN: Category: Business & Economics Page: View: DOWNLOAD NOW» Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for.

The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies.

Philip Kotler 4TH EDITION THE NEW STRATEGIC BRAND MANAGEMENT Creating and sustaining brand equity long term J N KAPFERER I THE NEW STRATEGIC BRAND MANAGEMENT ii ‘After reading Kapferer’s book, you’ll never again think.

Strategic Brand Management is quite different from all the other books on brand management. This is due to its comprehensiveness and its unique balance between theory and cases. It also promotes strong and unique working models. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity.

Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands Format: On-line Supplement.

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students.3/5(3).

The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but /5(26).

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.

Over the years it has established a reputation as one of the leading works on brand strategy/5(26). Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students.

Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the 5/5(1). For students, managers and senior executives studying Brand Management.

A number of excellent books have been written about brands, but no book has really maximized those dimensions to the greatest possible extent, Strategic Brand Management sets the new Availability: This item is out of print and has been.

The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol︠ Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies.

With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the Reviews: 1. About the book.

Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students.

Over the years it has not only established a reputation as one of the leading works on brand strategy. "Strategic Brand Management" deals with the concept and practice of brand management in its totality.

The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. The New Strategic Brand Management: Advanced Insights and Strategic Thinking Jean-Noel Kapferer Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.

Brand management is to apply marketing techniques to product, product, product line, or brand to increase the perceived value to result in the increase in franchise and brand .Strategic Brand Management. Fourth Edition. Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan. New to this Edition: A new chapter on brand management through social media reflects the increasing importance of this medium on branding, and includes coverage of value creation, brand love, and brand intimacy.Summary Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.

Over the years it has established a reputation as one of the leading works on brand Edition: 5th